BATTERY
Battery life that keeps up with your day.
Your data. In your hands.
Secure authentication and App Tracking Transparency are just two examples of how iPhone helps protect your personal information.
DURABILITY
Survive spills, splashes, and more.◊
LONGEVITY
Designed to last. For years to come. iPhone is built with incredibly durable materials, and automatic iOS updates deliver new features and security enhancements.
SEAMLESS
Everything just works.Set up accessories like AirPods and AirTag with a simple tap.◊ And easily share photos and more with nearby Apple devices using AirDrop.
CONNECT
Smart ways to stay in touch. Go beyond a simple text with Messages, Memoji, and Live Photos, and keep your conversations going on WhatsApp and Messenger too.◊
APP STORE
Tons of apps curated for you. Apple editors handpick millions of free and paid apps that you can trust. And offer tips to help you get the most out of them.