Apple’s latest update, iOS 18, has officially introduced Apple Intelligence, and it’s changing the way we interact with our iPhones. Whether you're replying to emails, organizing your life, or creating content on the go, Apple Intelligence turns your iPhone into your smartest assistant yet.
What is Apple Intelligence?
Apple Intelligence is Apple’s own suite of on-device AI features, designed to enhance your experience while protecting your privacy. Unlike traditional AI systems that rely on cloud processing, Apple Intelligence is private by design; most of the data processing happens directly on your iPhone, iPad, or Mac.
With iOS 18, Apple Intelligence adds power to built-in apps like Mail, Notes, Messages, and Photos and gives Siri a serious upgrade
1. Write Better, Faster with Writing Tools
Apple Intelligence brings smart writing tools systemwide. Whether you're sending a business email, writing a product description, or replying to messages, you can now:
- Rewrite: Choose between Friendly, Professional, or Concise tones
- Proofread: Get grammar and style suggestions instantly
- Summarise: Cut long emails or articles into bite-sized insights
Perfect for UAE freelancers, entrepreneurs, and anyone who types a lot from their iPhone
2. Smart Photo Editing Made Easy
Apple Intelligence also powers the Photos app with enhanced tools like:
- Clean Up: Remove background objects (like someone photobombing your beach photo in Jumeirah).
- Search by context: Find “pics of the kids at Global Village” or “passport photo from last year.”
- Memories creation: Just type a prompt like “Our Ras Al Khaimah road trip,” and your iPhone creates an emotional highlight reel, music and all.
3. Smarter Messages with Genmoji & Summary
Your Messages app is now infused with AI. iOS 18 introduces:
- Genmoji: Create your own emojis using AI—try “camel wearing sunglasses” or “a happy falcon in a kandura.”
- Message summary: Missed a group chat? Apple Intelligence gives you a quick summary so you’re instantly caught up.
4. Siri Is More Capable Than Ever
Siri gets a massive intelligence boost in iOS 18, thanks to AI integration.
You can now:
- Ask Siri to find a photo your friend sent in WhatsApp last week
- Dictate longer messages and have Siri rewrite them in your chosen tone
- Request on-device actions like “Open that file I was editing yesterday” or “Schedule this for 4 PM”
5. Privacy Built In
One of the biggest strengths of Apple Intelligence is that your data stays yours. Most AI features are processed on-device, and when your iPhone needs to connect to Apple’s Private Cloud Compute, it does so without storing or selling your information.
So you get powerful AI tools without compromising privacy, a major plus for UAE users concerned about data security
Want Apple Intelligence? Here's What You Need:
Apple Intelligence will be available on:
- iPhone 16 models, iPhone 15 Pro, or iPhone 15 Pro Max; any iPad with A17 Pro or M1 and later; Mac with M1 or later; Apple Vision Pro
- iOS 18.1 or later, iPadOS 18.1 or later, macOS Sequoia 15.1 or later, and visionOS 2.4
Make sure your device is running iOS 18 and that you're signed in with your Apple ID in English (US) to start exploring.
Upgrade at iSTYLE UAE
If you’re ready to unlock the power of Apple Intelligence, visit your nearest iSTYLE store or shop online at iSTYLE UAE. Whether you're upgrading to an iPhone 17 Pro Max or need help updating to iOS 18, our team is here to assist.
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