Apple Introduces New MacBook Air with M4 Chip

Apple has officially introduced the latest MacBook Air, now powered by the ultra-fast M4 chip, available in a stunning new sky blue color, and starting at an even lower price of AED 3,999. This refresh brings not just incredible performance, but also enhanced battery life, a 12MP Center Stage camera, and support for multiple external displays all in the sleek and lightweight design that has made the MacBook Air the world’s most popular laptop.

Introducing an all-new Sky Blue finish for the MacBook Air

The MacBook Air lineup now includes an all-new sky blue finish, a gorgeous metallic light blue that shifts dynamically with the light. Joining the existing shades of midnight, starlight, and silver, sky blue makes MacBook Air more stylish than ever. Plus, each color comes with a color-matched MagSafe charging cable for a seamless look.

MacBook M4 Chip: Unmatched Performance and Efficiency

The new M4 chip takes MacBook Air performance to the next level. With a powerful 10-core CPU, an up to 10-core GPU, and support for up to 32GB of unified memory, the M4 model is up to 2x faster than the M1 MacBook Air and 23x faster than the fastest Intel-based MacBook Air. Whether you're editing videos, creating designs, or multitasking between multiple apps, MacBook Air with M4 ensures a fluid and lag-free experience.

Battery Life: Enjoy up to 18 hours of battery life 6 hours more than the Intel-based model.
Faster Neural Engine: AI-based tasks like photo enhancement and background noise removal are now up to 3x faster.
Superior Multitasking: Open more apps, handle larger projects, and run demanding software smoothly.

MacBook M4 Apple Intelligence: The Power of AI in Your Hands

The MacBook Air with M4 is designed for Apple Intelligence, enabling features that enhance creativity and productivity:

Image Playground: Create unique and fun visuals instantly.
Genmoji: Design custom emojis tailored to your expressions.
Writing Tools: Improve and refine your writing effortlessly.
Smarter Siri: Enjoy a more intuitive assistant, now capable of answering thousands of Mac-related questions and performing complex tasks faster than ever.

Improved Center Stage Camera on the MacBook Air M4

The new 12MP Center Stage camera ensures crisp, high-quality video for FaceTime, virtual meetings, and live streaming. With automatic framing, the camera keeps you in focus even as you move, while Desk View allows you to share top-down views of your desk for presentations, demos, or creative work.

Display Support on MacBook M4

For the first time, MacBook Air with M4 supports up to two external 6K displays alongside its built-in Liquid Retina display. This makes it the perfect device for:

Business professionals juggling multiple tasks across screens.
Students working on complex projects require additional display space.
Creatives who need a larger digital canvas for their work.

Signature Features on MacBook Air M4

The MacBook Air continues to deliver everything users love, with key enhancements:

Incredibly Portable: Less than half an inch thin and available in 13-inch and 15-inch sizes.
Magic Keyboard with Touch ID: Secure and effortless access to your Mac.
Brilliant Liquid Retina Display: Up to 500 nits brightness, support for 1 billion colors, and twice the resolution of comparable PC laptops.
Advanced Connectivity: Wi-Fi 6E, Bluetooth 5.3, MagSafe charging, and Thunderbolt ports.
Immersive Sound System: Spatial Audio with Dolby Atmos for an incredible listening experience.

The Latest MacOs update: MacOS Sequoia

The MacBook Air with M4 runs on macOS Sequoia, bringing new features like:

iPhone Mirroring: Interact with your iPhone directly from your Mac.
Safari Enhancements: Faster browsing with AI-powered highlights and a distraction-free reader mode.
New Gaming Features: Improved Game Mode, Personalized Spatial Audio, and support for top-tier game titles.
Easier Window Management: Smarter tiling to boost productivity.
All-New Passwords App: Secure access to all credentials in one place.

The all-new MacBook Air M4 is Designed for a Sustainable Future

As part of Apple’s commitment to sustainability, the new MacBook Air M4 is designed with over 55% recycled materials:

100% recycled aluminum enclosure
100% recycled rare earth elements in all magnets
100% recycled cobalt in the battery
Over 95% recycled lithium the first for any Mac Additionally, all Apple facilities run on 100% renewable electricity, helping Apple stay on track for carbon neutrality by 2030.

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